🌍 Gift Etiquette Around the World: Dos and Don’ts

Gift giving is a universal tradition — but how we give (and what we give) varies widely across cultures. What may be considered thoughtful in one country could be seen as rude or unlucky in another.

If you’re traveling, doing business abroad, or buying for a friend from a different culture, it’s worth knowing the dos and don’ts of gift etiquette around the world. Here’s a guide to help you avoid mistakes and give presents with confidence.

🎎 Japan: Presentation Matters

Do:

• Wrap gifts neatly — presentation is as important as the gift itself.

• Offer and receive gifts with both hands.

• Bring a small gift (omiyage) when visiting someone’s home.

Don’t:

• Use white wrapping paper (it symbolizes mourning).

• Open a gift in front of the giver unless invited.

🇨🇳 China: Watch the Numbers and Colors

Do:

• Red and gold wrapping symbolize luck and prosperity.

• Give gifts in pairs (except for clocks or umbrellas).

Don’t:

• Give gifts in sets of four (the number 4 sounds like “death”).

• Use black or white wrapping — these are linked to funerals.

🇮🇳 India: Respect Traditions

Do:

• Offer gifts with the right hand (or both hands).

• Sweets, fruits, or small household items are common.

Don’t:

• Give leather items to Hindu families (cows are sacred).

• Wrap gifts in black or white — choose bright colors instead.

🇫🇷 France: Quality Over Quantity

Do:

• Bring fine chocolates, wine, or flowers when visiting.

• Choose high-quality, well-presented items over novelty gifts.

Don’t:

• Bring chrysanthemums (they’re linked to funerals).

• Give overly extravagant gifts to acquaintances — subtlety is valued.

🇧🇷 Brazil: Thoughtful Gestures Count

Do:

• Small but meaningful gifts like flowers or souvenirs are appreciated.

• Wrap gifts nicely — presentation matters here, too.

Don’t:

• Give anything purple or black (associated with mourning).

• Arrive empty-handed at social gatherings.

🇸🇦 Middle East: Be Mindful of Cultural Norms

Do:

• Give sweets, dates, or perfumes when visiting.

• Offer gifts with the right hand.

Don’t:

• Give alcohol unless you’re certain it’s acceptable.

• Give anything with pigskin or pork products.

🎉 Final Thoughts

Understanding gift etiquette around the world is more than avoiding mistakes — it’s about showing respect for culture and tradition. Whether you’re giving a present to a business partner in China, a host in France, or a friend in India, a little knowledge goes a long way.

👉 Want more inspiration? Explore our global gift guides and thoughtful ideas on Awesome Best Buys.